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Detailed Guide to SEO for an article
Detailed Guide to SEO for an article

Detailed Guide to SEO for an article

Whenever we have questions about something, one thing we all do in our day to day, when we want to buy a product we research about it, and when we have a split, we google about it.

We can easily understand how much google has made it a presence in our lives with the above information and we just want everything right there on our fingertips. It is therefore Google's responsibility to give our searches the best results coz if Google fails to do so, the company will lose and its rivals will dominate the * market *.

But we all know that Google is very, extremely smart that it will never let it happen, because it brings the best of all results to its users.

But how does Google understand the perfect outcomes that should be shown at the top, it is almost difficult for people to evaluate that read every single thing on Google. In reality, * Google * has crawlers crawling through a website and whenever they find a picture, reference, or video, they begin to crawl that part like a tree branch does. If a website has more branches of reference or people spend more time on a website, then the crawlers recognize that this website has some quality content so that they change the website's location in Google search.

The question now is how can I get more referral links and make people spend more time on the web. The simple one word solution is search engaging optimization. "SEO With the aid of SEO, you tell Google that your article has some value and it should refer it to the top searches."

Before I go deep into SEO part, one thing should be very clear that SEO is second part of the story, first part is content.

Content is the king

No matter how much you do SEO, your site will roll down the road in search engine results if your content is not interacting with the users.

What is SEO?

SEO, in the context of your article or product, is all about giving your users the best result. It means that your website should be displayed at the top when someone googles about your product, it is as easy as that and believe me there is not so much mathematics to do this. Your website should be accessible and be rated higher.

In this article I will be talking about SEO of a single article not for the whole website but the process is same for whole website also.

Core Components in SEO strategy

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1.Content

You're searching for content any time you use a search engine, such as information about a specific topic or issue.

True, this content might come in different formats. Like a blog post or a web page, it may be text. But it may also be a video, a recommendation for the product, and even a listing for company.

And for SEO, this is what helps to gain greater exposure for search.

KeyWord Research

SEO is not about attracting some website users. You want to draw individuals who need what you offer and who can become leads and clients later. That's likely, however, only if it ranks for the keywords that individuals will use while searching. Otherwise, there would be no hope that they would ever reach you. And that's even though the search results appear at the top of your website.

That's why SEO work begins with figuring out what phrases are inserted into search engines by potential buyers.

Usually, the process includes the identification of words and topics related to your business. Convert them into initial keywords, then. And eventually, the audience will use detailed analysis to discover similar words.

image

Below are some some best keyword researh tool:

Free

1. Google Keayword Planner
2. Uber suggest
3. Similar Web
4. KeyWords everywhere
5. Google Trends
6. SemRush Free version
7. QuestionDb
8. Google itself

Paid

1. Ahrefs (best one)
2. SemRush
3. UberSuggest
5. Similar Web
6. Moz Keyword planner

On-Page SEO

On-page optimization, also referred to as on-page SEO, ensures that search engines a.) know the subject and keywords of a page, and b.) can fit it with appropriate searches.

Note, "page" I said, not material. That's because it applies to optimising certain elements in the code, while the majority of on-page SEO work focuses on the terms you use.

First, make sure Google understands which keywords you want to rate on this list. * Make sure you have at least the primary keyword * in the following to accomplish that:

  • Post’s title: Ideally, place it as close to the start of the title. At the start of the headline, Google is known to place more emphasis on terms.
  • URL: Your page’s web address should also include the keyword. Ideally, including nothing else. Also, remove any stop words.
  • H1 Tag: In most content management systems, this tag displays the title of the page by default. However, make sure that your platform doesn’t use a different setting.
  • The first 100 words (or the first paragraph) of the content: At the beginning of your blog post, finding the keyword will convince Google that this is actually the subject of the website.
  • Meta-title and meta-description tags: Search engines use these two code elements to display their listings. They display meta-title as the search listing’s title. Meta-description provides content for the little blurb below it. But above all, to better understand the subject of the page, they use both.
  • ALT tags and image file names: Recall how search engines see graphics on a page? They're just able to see their file names. So, make sure that the keyword in the file name is used in at least one of the photos.
  • Link

    From what you've read so far in this guide, you know that without two variables, importance and authority, no page can rank.

    Google and other search engines favour pages that they consider most important to their requests, but also common, in their quest to provide users with the most accurate responses.

    Links are responsible for popularity, however.

    But here's what SEOs mean when talking about connexions before we talk more about how they operate.

    What is a backlink?

  • Links are references to your content on other websites, often called backlinks.

  • Any time another website discusses your content and refers to its followers, you receive a backlink to your website.

  • This article on Entrepreneur.com, for instance, references our marketing statistics page.

    It also connects to it, enabling their readers to see figures other than the one cited.

  • Editorial, organic links: These backlinks come from websites that reference your content on their own.
  • Outreach: In this strategy, you contact other websites for links. This can happen in many ways. You could build and email them to tell them about an awesome piece of content. If they find it useful, in exchange, they'll reference it. You may also suggest where they may be related to it.
  • Guest posting: Guest posts are blog articles that you publish on third-party websites. In turn, those businesses also allow the content and author bio to provide one or two links to your site.
  • What is a black hat SEO?

    The final aspect of SEO I want to highlight to you is something I also hope you’ll never get tempted to use. I mean it.

    Since, while it may have its lure, the use of black hat SEO usually results in a search listing penalty.

    Black hat practises aim to use strategies against search engine guidelines to manipulate search engine algorithms. Keyword stuffing, cloaking (hiding keywords in code so that users do not see them, but search engines do,) and buying links are the most common black hat techniques.

    So, why would anyone use SEO with a black hat? For one, because it often takes time to rank a site following Google's guidelines. For a long time, really.

    Conclusion

    I hope your questions about it are almost evident after reading this post, and if you like this post, comment and tell us. Just make sure you write your article in that it is more valuable than rank 1 article of that keyword.

    Prince Sinha
    Sep 8, 2020
    App Developer | Student Mentor | Blogger | MERN | Gaming
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